Business Strategy, Brand Positioning, Loyalty, Founder of Compass and Nail, Author of The Compass and the Nail
Craig Wilson is an entrepreneur, consultant, author, and coach. He has founded three businesses, is a three-time NCAA National Champion coach, and a leading authority on loyalty, brand development, and direct marketing, counting some of the world’s most iconic brands in his listing of experience including Kiehl’s, Patagonia, Seventh Generation, prAna Living, Burton Snowboards, and Revolution Living, among others. Craig's the founder of Compass and Nail and is a sought after speaker, having lectured on the topic of loyalty and advocacy as the basic tenet of business strategy at USC, UCSB, University of Oregon, and Pepperdine University’s Graziadio Graduate School of Business. He’s the co-author of “Creating Advocates,” a peer reviewed study on why consumers become fans of brands. The Compass and the Nail is his first book.