The Platform

A singular, integrated digital qualitative and quantitative data interface combining customer advocacy performance data with The Brand Ecosystem Model tactics and strategies, providing a codified, holistic view of customer behavior and Brand Loyalty efficacy.

The Platform reports on customer activation, tracking customer migration to Loyalty, costs associated with migration, customer profitability, customer lifetime value, and provides the only true measurement of Brand Equity by pairing the metrics associated with the Customer Activation Cycle with go-to-market communications, campaigns, and product and user experiences, such that brand managers can view the efficacy of their brand in terms of creating short and long-term, repeat buying behavior.

Patent Pending PCT/US2020/034029

Definitions

Loyalty: Loyalty is defined as repeat purchase behavior from unique customers maintained over time. The frequency, recency, and monetary value of purchase metrics are unique to different industries and product categories. Within a specific circumstance (industry, product category, service type) there are specific parameters of “Loyal” frequency, recency, and monetary value.

Brand Equity: Brand Equity is defined by the efficacy by which a brand introduces itself to a potential customer (a Prospect) and matriculates that customer to a state of Loyal purchasing behavior.

Brand Advocate: A customer that demonstrates Loyal purchase behavior over time and high recommendation rates as well.

Unique View of Loyalty Metrics

Migration Rate

Advocacy Quantified

Brand Equity Index

Customer Satisfaction