About the Company

The Renewal Workshop refurbishes apparel from great brands and makes them available for sale back to consumers. They call it “Renewed Apparel.” Each item is inspected, graded, repaired (if necessary), cleaned, and labeled. Every piece of Renewed Apparel is one-of-kind and always certified to the quality standards of their brand partners.

Our Partnership

The Renewal Workshop was just an inkling in co-founders Nicole Bassett and Jeff Denby’s consciousness in 2015 when they read The Compass and the Nail. Nicole and Jeff’s collective idea was to devise a business model that could profit from apparel that was headed for landfill. The question was not just about a brand definition, but what exactly was the service that would meld disparate apparel recycling logistics, disparate brands, and consumer demand for circular economy services.

Strategy Focus

Focusing on consumer perceptions regarding their favorite brands and values associated with sustainability, Compass and Nail surfaced the triggers that would recruit both brands and consumers into a relationship with TRW. Not all do-good endeavors succeed as often times new service models are simply ahead of their time. Crafting the right user experience for B2B and B2C was essential to paving a successful launch. Compass and Nail produced a complete Brand Ecosystem Model putting the tenets of Loyalty Architecture in place such that the internal team could design their website and service model and go to market.

Demonstrated Impact

In 2019 TRW landed a Series A investment with Social Impact Ventures, among others. They also expanded into Europe, and expanded their brand partnerships with The North Face, Smartwool, and the H&M Group, with over 20 active brand partners just in the U.S. In early 2022 TRW was sold to global textile supply chain provider Bleckmann.