Elisa Berger, PhD

Database Marketing, Analytics, and Business Strategy

Elisa has been successfully helping database marketers achieve their ROI goals for more than two decades. She is a thought leader in the field of marketing analytics and principal at Cross Country Computer bringing strategic marketing through database analytics within reach for organizations of all sizes. Elisa is credited with creating the analytics offering at both MBS and Abacus, a division of Epsilon. She has written the Abacus Annual Trend Report for both Consumer and Business Retailers and has been a conference speaker at NRF, ACC, DMA and CRMC as well as a judge for the International Echo awards. She earned her Ph.D. in Applied Research at Hofstra University.