Workshops Overview
The world’s best brands transform their customers into passionate brand advocates. How do they do it? How do companies create such strong affection for their brands that their customers are compelled to become active brand champions?
Does the phenomenon happen on its own?
Is there a secret to help it along?
To learn the strategies and tactics that turn average customers into brand Cheerleaders, and to learn how to implement these methods yourself within your company we have created the following workshops.
Brand Ecosystem Training—Introductory Starter Workshop
A full-day workshop on The Brand Ecosystem Model, presented in three modules.
The Brand Ecosystem Model identifies why a potential customer will reach a state of advocacy, and it measures the rate and efficacy of that progression making it the one and only true CRM methodology. It predicts loyalty. It is as complete a definition as there has ever been. The model defines loyalty in scientific terms, making why loyalty happens measurable, observable, and repeatable. It’s a definition that's been proven—in more than 25 implementations—to be a universal truth. It is today the most pragmatic measurement of the holistic health of advocacy creation, and ultimately brand value, in the industry. In this full-day workshop you will learn how to leverage the tools in this model to deliberately drive rabid fandom.
FULL AGENDA AND MODULE DESCRIPTIONS
Architecting Loyalty—An Advanced DIY Workshop
Once your team has graduated from the Introductory Starter Workshop, Brand Ecosystem Training, it's time to roll up your sleeves and craft your unique Brand Ecosystem Model during this 3-day event.
This workshop will transform your company’s ability to acquire, progress, and retain customers in a deliberate and measurable way (Warning there is homework prior and post the event with us). Our quest is to architect your customer’s experience from their first introduction to becoming long-term sustainable customers. The foundation of this is maximizing customer acquisition in a low risk system by utilizing the tools in The Brand Ecosystem Model, converting first time buyers into advocates. This is the foundation upon which your brand will scale. Over the course of this 3 day immersive workshop we will employ the concept of Service Design in concert with The Brand Ecosystem Model to craft the actual experiences and messages the consumer will have as they progress from Prospect to Cheerleader (long-term buyer).